Why spend tens or hundreds of millions of dollars fighting mature competitors for mindshare and shelf space in the physical world when you can launch a new offering in an uncluttered fictional one?"
Bertie Bott’s Every Flavor Beans, a candy found in the Harry Potter books and movies, was converted into a popular real-world product by Cap Candy, a division of Hasbro.
Square Enix, publisher of the Final Fantasy video game franchise, surely recognized the possibilities when it recently decided to partner with Suntory, a beverage manufacturer, to market a new energy drink in Japan.
...reverse placement should work for a wide range of consumer products. Clothing, toys, cell phones, and watches could all be introduced to consumers in video games and virtual worlds before they entered the real world.
EA's ad-sales division must be sobbing uncontrollably -- revised revenue targets!