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Post by Altaïr47 on Dec 23, 2006 9:37:51 GMT 6
gamerevolution.com/news/view.php?id=2107Integrated advertising is anything but a slam dunk so far
Bunnyfoot, a UK-based behavioral research company, has conducted a survey of the habits of players of sports games that display advertising, and found that "current methods are not optimizing consumer engagement, and are failing to influence the consumer in any significant way."
The sample included 120 adults, who were assigned different games to play. NBA Live and WWE SmackDown vs. Raw were found to be the most influential, while Project Gotham Racing 3 got the lowest marks.
It seems likely that more studies will be conducted in the coming months and years, as developers and publishers struggle to find new ways to offset the ever-growing cost of development on machines that continue to grow in complexity by leaps and bounds.
What do you think? Do you pay attention to the ads you see while driving simulated streets? Would you rather pay more for a game to avoid virtual billboards?
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Post by vinitwins on Dec 23, 2006 9:50:32 GMT 6
I dont see a problem with in-game advertising if it:
a. adds to the suspension of disbelief -- certain games, especially sports titles, benefit with real-world ads as that's what we're used to seeing when watching their TV broadcasts...
b. help in subsidizing game prices like the recent burger king & MS collaboration -- though the games sold in this exercise were a total marketing gimmick, wont it be cool if in-game ad revenues could bring down retail prices, similar to business models followed by media companies (newspapers, mags, etc)
V
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Post by HundredProofSam on Dec 23, 2006 10:47:56 GMT 6
i quite like in-game advertising especially in sports games....but including the burger king mascot as a coach in FNR3 was a bit much
peace
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Post by Altaïr47 on Dec 23, 2006 11:26:05 GMT 6
i haven't got any problems with ads either (so far). but if the developers start doing something weird like putting burger king stickers on guns in FPS games and sponsored costumes on game characters, then God save us.
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