Target plans to carry only Blu-ray high definition DVD players through the holiday shopping season, a move that boosts the Sony-backed technology and may deal a blow to rival HD-DVD.
In a statement on Thursday, Sony Corp. said that Target will exclusively carry Blu-ray players "at least through the holiday season" and will also expand its inventory of Blu-ray discs.
The move begins in October with Target's sale and promotion of Sony's BDP-S300 unit, which sells for about $500.
It was the second major retailer in as many months to throw its weight behind Blu-ray in the industrywide standards war reminiscent of VHS and Betamax. Blockbuster, the largest U.S. provider of home movie entertainment, in June set plans to line its shelves with Blu-ray DVDs, saying that Blu-ray rentals are "significantly outpacing HD DVD rentals."
Resistance: FoM | F1 Champ. Ed. | Motorstorm | Ninja Gaiden Sigma Zelda: Twilight Princes | Rayman Raving Rabidds | Super Monkey Ball: BB | Mario Striker Charged | RE 4 Wii Ed.
Having a PS3 these days is like wearing a big fat "I told ya so" T-shirt
Post by HundredProofSam on Jul 29, 2007 19:11:08 GMT 6
False alarm: Target's not giving up on HD DVD
As noted on Engadget HD the other day, and further clarified by Major Nelson this morning, that story about Target going exclusively Blu-ray was false. Turns out they're just installing Blu-ray aisle end caps, thanks to a new promotional deal with Sony, but HD DVD isn't going anywhere. Hopefully you haven't chucked out your HD DVD collection just yet in a concession to defeat at Thursday's "news," but if you have it's always good to know you can score replacements at your local Target, just like always.