Post by HundredProofSam on May 2, 2007 21:10:39 GMT 6
Seeking to maintain its leadership position in the 32 billion dollar global gaming market, consumer electronics major Sony today launched its much awaited high definition gaming console 'Playstation 3' in India, priced at Rs 39,990.
The company is aiming to sell 10,000 units of the popular console in the current fiscal and looking to retain the lead in the 45 million dollar Indian gaming market as well.
"The Indian gaming market, which includes computer games, mobile games and consoles, is expected to grow to 425 million dollars by 2010 from 45 million dollars (including grey market) today.
"Sony is a leading player in this market and would work toward retaining its leadership position here," Sony Computer Entertainment Europe Sales and Marketing Director Tim Stokes told reporters here.
Sony has initially shipped 1,200 units of the console for sale in India. The company plans to sell half of its new consoles through its own outlets 'Sony World', while the remaining half would be sold through retail chains and music
stores.
Microsoft and Nintendo are the main competitors for Sony in the gaming business.
Stokes said the company was targeting over five-fold jump in its gaming business in India, which would primarily be driven by earlier versions of its console -- PS2 and the portable version PSP.
The company has also slashed the prices of the earlier versions of its gaming consoles. It would now sell PS2 for Rs 7,990 while the portable PSP would be sold for Rs 9,990.
-PTI
peace
The company is aiming to sell 10,000 units of the popular console in the current fiscal and looking to retain the lead in the 45 million dollar Indian gaming market as well.
"The Indian gaming market, which includes computer games, mobile games and consoles, is expected to grow to 425 million dollars by 2010 from 45 million dollars (including grey market) today.
"Sony is a leading player in this market and would work toward retaining its leadership position here," Sony Computer Entertainment Europe Sales and Marketing Director Tim Stokes told reporters here.
Sony has initially shipped 1,200 units of the console for sale in India. The company plans to sell half of its new consoles through its own outlets 'Sony World', while the remaining half would be sold through retail chains and music
stores.
Microsoft and Nintendo are the main competitors for Sony in the gaming business.
Stokes said the company was targeting over five-fold jump in its gaming business in India, which would primarily be driven by earlier versions of its console -- PS2 and the portable version PSP.
The company has also slashed the prices of the earlier versions of its gaming consoles. It would now sell PS2 for Rs 7,990 while the portable PSP would be sold for Rs 9,990.
-PTI
peace
)
...the core pack was friggin 13k a month back
