Post by HundredProofSam on Jul 28, 2007 15:49:38 GMT 6
It may be the smallest and blurriest photo of all time but it this image is to be believed then the much rumoured $50 360 price cut, which has been hinted at for a few weeks now, is just around the corner.
The image, the one you are straining, and most likely damaging your eyes for life to read, has emanated from neoGAF where it is commented the flyer on show is from the US retail chain WalMart and shows the 360 Premium unit will sell at the store for $349, which, in line with current rumourings, just happens to be $50 less than the current price. Also, over the price, although illegible in the image, the phrase 'rollback' is printed.
If this turns out to be true then it will put a $150 gap between a Premium 360 and a 60GB PS3.
Confirmed Microsoft Drops Xbox 360 Price The rampant speculation, the endless images of circulars, the bogs of "insider emails" are all correct: The Xbox 360 is getting a $50 price drop starting this Wednesday, Microsoft announced tonight.
As of Wednesday the Elite will be $449, the Halo Limited Edition Xbox 360 (when it hits) will be $399, the standard will be $349 and the core will be $279.
The price drop is meant to be timed to the upcoming release of Madden 08, said Aaron Greenberg, group product manager for Xbox 360, as a way to grab up all of those Playstation 2 Madden fans who haven't yet upgraded to the Playstation 3.
"Madden is the number one selling game, and we felt like that was the right title to lead with," he said. "We know Madden will bring a lot of PS2 owners into the store and that's a specific reason for this timing. We feel we have the showcase platform for Madden this year and with this drop we hope to be the home for those gamers this season."
Greenberg said that the decision to time the price drop with the release of Madden has been in the works for a very long time and that the 360 price drop has nothing to do with the recent PS3 pricing flux.
"We've had this on our plans for a long time, an extremely long time," he said. "We did not make this decision even heading into E3, this is all based on before hand. We had the first media briefing (at E3) so we could have been the first to announce it, but it was never on our calendar. The benefit of pre-planning, of having this time, outweighed being one-upped, perhaps, at E3."
Greenberg pointed out that the 360 has been the same price for 21 months, the longest any console has maintained their launch price.
Too bad Microsoft didn't drop the core down a bit more and make it competitive with the Wii. I think $249 would have made things very interesting for Nintendo.
When you smoke the herb it REVEALS you to yourself - Bob Marley
Redmond, Washington—Microsoft today kicked off the greatest holiday lineup in videogame history by announcing it will reduce the retail price of Xbox 360™ by $50 beginning August 8 at United States retailers nationwide. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title Madden NFL 08 on August 14. This important mass-appeal franchise was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.
Score Xbox 360 at a new low price.
"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. "On the eve of the best holiday games lineup ever, and the launch of Madden NFL 08, there has never been a better time to jump into Xbox 360."
Family of Consoles Xbox 360 will enhance the value of its entire family of consoles beginning on August 8. At a new price of $349.99, Xbox 360 offers an unsurpassed experience right out of the box with a 20 GB hard drive, Wireless Controller, Xbox 360 Headset, and more.
If you're looking for the ultimate value and the freedom to customize your console as you see fit, Xbox 360 Core System now has an estimated retail price of $279.99. Xbox 360 Core System provides everything you need to hit the ground running, while giving you the ability to expand with new features and accessories you want.
Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at $449.99 if you want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo 3 Special Edition Console will hit store shelves in September with a price of $399.99. Featuring an authentic Spartan green-and-gold finish, this console includes a matching Xbox 360 Wireless Controller, 20GB hard drive, Xbox 360 Headset, 360 Play & Charge Kit, and more.