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Post by vinitwins on Nov 23, 2006 11:59:40 GMT 6
www.gamasutra.com/php-bin/news_index.php?story=11796The report cites the recently announced Xbox 360 attach rate of around five games per console sold as confirmed by Microsoft in October, a number that was up from the roughly four games per console attach rate announced by the company at the console's launch in 2005.
“We believe the unusually high attach rate on the 360 is a sign of an increasingly unhealthy console growth rate, and should be worrisome to publishers and investors.”
Generally platform owners want a high software attachment rate (a rough similarilty would be to the razor blade business) BUT according to this report if the 360 was selling well, the attachment rate should go down and not up, as new buyers generally purchase 1 or 2 games with the machine. V
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